More heat than light – new US statistics on youth vaping provide no basis for FDA policy

New data on youth vaping. Time to take a closer look at the disclosure of some 2018 U.S. National Youth Tobacco Survey data […]

What’s going on in their lives?

New data on youth vaping. Time to take a closer look at the disclosure of some 2018 U.S. National Youth Tobacco Survey data (see MMWR).  The survey is conducted annually, with field work in February-June.  Usually, the results are published in headline form about a year later (2017 data was published in June 2018) and full datasets some time after that. 2018 is different however.  CDC and FDA (the co-authors) have rushed out data that they argue supports the claim there is an ‘epidemic’ of teenage vaping use (see FDA chief calls youth e-cigarette an ‘epidemic’, Washington Post).

FDA action in response. In response to the alarm that it has done much to create, FDA has now taken a variety of actions, notably to restrict access to e-cigarette flavours that are not tobacco, menthol or mint – as described in a 15 November statement by Scott Gottlieb, FDA Commissioner.

Backing for the action? But does the data support any of this regulator activity? I conclude that the partial release of data does not provide justification for FDA’s policy. This is because the data required to understand underlying changes in the pattern of tobacco use has been withheld. In other words, the data to create alarm has been released, but the data required to understand if the alarm is justified and the policy is sound has not been released. 

Six new data points

For high school students, the MMWR authors provide just six new data points for 2018. Similar data are presented for middle school, but these are not discussed here because high school data really drives the politics. High school students are 14-18 years old (9th-12th grade).  Here are the six new data points that have been disclosed.

  1. E-cig past-30 day use is 20.8%, 3.05 million, up by 78% from 11.7% in 2017.
  2. Any tobacco product past-30 day use is 27.1%, 4.04 million, up from 19.6% in 2017. This includes e-cig use in the definition of ‘tobacco product’ and whether or not it is nicotine-based.
  3. Regular e-cig use: use on ≥20 of the past 30 days increased from 20.0% (346,000) 2017 to 27.7% (845,000) in 2018 of e-cig users. This is the fraction of the e-cig user population that are regular users, not a fraction the student population overall.
  4. Current use of any flavoured e-cigarettes increased among current e-cigarette users (from 60.9% in 2017 to 67.8% in 2018). I am assuming that tobacco flavour doesn’t count as ‘flavoured’ and therefore that exclusive use of tobacco flavour accounts for the balance (100%-67.8% = 32.2%), as there are NO widely available unflavoured e-cigarettes. It is unclear where cannabis vapes fit. I should not have to do this if the data was properly reported.
  5. Current use of menthol- or mint-flavoured e-cigarettes increased among all current e-cigarette users from 42.3% to 51.2%
  6. Current use of menthol- or mint-flavoured e-cigarettes among current exclusive e-cigarette users from 21.4% to 38.1%

What to make of the new data? 

I have tried to figure out what conclusions can and, more usually, cannot be drawn from the data disclosed. What would an objective, evidence-based policy-maker make of this? She would not be impressed.

1. ‘Any combustible use’ is the critical indicator of risk but it is not disclosed

The key public health indicator should surely be prevalence the most harmful behaviour: i.e. “combustible tobacco use” (or even regular combustible tobacco use).  This is not reported at all and I can see no way to infer it from what is reported.  But this quantity is absolutely critical to interpreting what is going on here. If there had been a fall in combustible product use, then it may point to substitution of smoking by vaping.  If level, there may also be more dual use, which may eventually prove beneficial. Or an increase, which would be alarming if sustained.

For a more complete discussion of the interactions between smoking and vaping, and the possible harms that could arise from ill-conceived intervention, please see letters from Iowa Attorney General, Thomas Miller and others: Youth tobacco and nicotine use – proportionate and responsible reaction (November 2018) and Regulation of Flavors in Tobacco Products (July 2018).

CDC/FDA have not published the most important public health indicator for youth tobacco use. Why?

2. Frequency distribution of e-cig use not properly disclosed and does not help characterise different types of use

The standard measure of current use is ‘any use on one or more days in the past 30 days’.  But on how many days matters a great deal – we are interested in the frequency or intensity of use.  It is essential to understand the frequency of use in order to characterise the extent to which the behaviour is experimental/frivolous or an established habit (e.g. daily or most days) and therefore more of a reason for concern and possible policy focus.  Policymakers should be focussed primarily on the more intensive users – and among these users, remaining aware that vaping may be beneficial if they are also smokers.

FDA/CDC have not reported the full frequency distribution for e-cig use (only the single ≥20 days figure) and not the more important daily use (indicating possible dependence). Why not the whole distribution in the way normally reported and disaggregated as follows?

  • 1-2 days
  • 3-5 days
  • 6-9 days
  • 10-19 days
  • 20-29 days
  • All 30 days (daily)

Instead of providing the full frequency distribution as above, they have merged the last two and not provided any of the rest.   If they are confident in the increased share of ≥ 20 days use in 30 (27.7%), they must have the full distribution – why not a neat little table to give the full picture? How hard can it be?  The missing data may reveal how much of the so-called ‘epidemic’ is basically trivial use.

3. Smoking and tobacco use status of frequent e-cig users really matters but remains undisclosed

Regular e-cig use on ≥20 of the past 30 days increased from 20.0% (346,000) 2017 to 27.7% (845,000) in 2018 of e-cig users – this might imply a shift in the frequency distribution towards more frequent use – though because we do not know what happens at the low frequency end of the distribution, it may represent a polarisation.

The rise in frequent (≥ 20 days) e-cig users is quite sharp: from 346,000 (2.3% students) to 845,000 (5.8%). But what if the increase among the more frequent e-cig users is concentrated among smokers? What if this growth represents a move of teenage nicotine use from smoking to vaping, or from exclusive smoking to mixed smoking and vaping? One of the most vital missing pieces of the picture here is the tobacco use characteristics of the more frequent e-cigarette users – and therefore whether we are witnessing is a youth harm-reduction effect.  We know that in previous years, regular vaping has been concentrated among smokers and ex-smokers – something that is reassuring and may even be positive.

This gap in the data provided is so crucial it could be the difference between these results being good news and bad news, and a policy intervention being justified or actively harmful.

4. Flavor use among adolescents – appears to be dominated by the flavours NOT targeted by FDA.

The flavours data (4,5,6 above) is difficult to interpret because people can use mint, menthol, tobacco, fruit and many different flavours all in the course of a month – i.e. use of each category is not exclusive.  It is also difficult to interpret because FDA/CDC use terminology disconnected from reality – almost ALL e-cigarettes are flavoured with flavouring agents of some kind.  Even though FDA insists on calling e-cigarettes ‘tobacco products’ there is no tobacco flavour coming from the nicotine – it is added as a flavour like any other. I have just assumed that when the survey reports 67.8% use flavours they mean the rest use tobacco flavour.  This is annoying and unnecessarily confusing.

But we can say this… if exclusive non-flavour (i.e. tobacco flavour) use accounts for 32.2% and mint/menthol another 51.2%, then at least* 83.4% are using the mint/menthol/tobacco flavour in the course of a month.  So more than four out of five adolescent e-cigarette users are using tobacco, menthol or mint in the course of 30 days.

Yet, bizarrely, it is the other flavours (fruit, candy etc) that have attracted FDA’s regulatory iron fist.  Mint/menthol and tobacco can continue to be sold in convenience stores (along with cigarettes). However, the targeted flavours are anything but tobacco, menthol and mint – and these must only be sold in age-restricted, in-person locations or with enhanced age-verification – see FDA statement, 15 Nov). Yet, the non-targeted flavours are used by more than 80% of users. There is no connection between the policy and the data, which demonstrates substantial use of the flavours that are not subject to FDA intervention.

We cannot even tell how much use there is of the targeted flavours.  CDC/FDA has not provided the data on prevalence of use of flavours that are the subject of the main policy intervention: i.e. anything but tobacco, menthol and mint.  We can only infer that use of these FDA-targeted flavours is in a range from a minimum of 16.6% (the difference between any flavour use and menthol/mint use – assuming mint/menthol users never used other flavours) and a maximum of 67.8% (if all mint/menthol users also always used other flavours). Because this range is so large, we are basically in the dark about the prevalence of use of the flavours that are targeted by the FDA policy. CDC/FDA have not provided appropriate data to support FDA policy. FDA/CDC have not provided any meaningful data on the flavours that are the subject of FDA’s intervention.

* Why do I say ‘at least’? More may be using tobacco flavour alongside non-mint/menthol flavour.

5. Flavour preferences of dual users

CDC/FDA say that among exclusive e-cigarette users, 38.1% use menthol/mint – and this compares to a higher fraction of 51.2% among all e-cig users, including those using other tobacco products as well.  They do not disclose what proportion of e-cigarette users are exclusive, so the statistic is of limited value.  However, it does mean that those using other tobacco products as well as vaping are more likely to be using menthol/mint – perhaps these are menthol cigarette users or they like the idea of clearing their smokers’ breath with mint. I don’t really know why this statistic earned a place in the MMWR, when many others of greater value didn’t make the cut. Why report data without the obvious additional data necessary to interpret them?

6. Type of vape – no nicotine, nicotine or cannabinoids?

No data is provided on whether these users are using  non-nicotine e-liquids, nicotine, or cannabinoid liquids.  Given the 2017 Youth Risk Behavior Surveillance reporting found 19.8% high school students using cannabis in the past 30 days, a substantial uptake of vaping as the preferred means of administering cannabis would potentially confound and complicate what are supposed to be tobacco-use data. What is reported as ‘tobacco use’ may not even be nicotine use – and cannabis vaping greatly complicates the picture. 

7.Tobacco-use without use of e-cigarettes is reducing

On overall prevalence they provide e-cigarette use (exclusive, dual-use, poly-use all included but not disaggregated) and total tobacco product use (i.e. any for of consumer nicotine use including e-cigarette use, but not disaggregated). The only data we can infer from this is the change in tobacco users not using e-cigarettes: that fell 230,000 from 1,220,000 to 990,000 or by 19% between 2017 and 2018.  The prevalence of non-e-cig tobacco users fell from 7.9% to 6.3% and the proportion of all tobacco users now using or  a safer form of nicotine administration (i.e. e-cigs) rose from 59.7% to 76.8%.  (Note: I am following FDA convention of describing e-cigs as tobacco products).

This is interesting because it shows a he extent to which e-cigs are a now major part of teen tobacco use. Of all tobacco/nicotine users – over three quarters (76.8%) have used an e-cig in the last 30 days. I actually see hope not alarm in that number: the advance of creative destruction and beginning of the end for cigarettes. Vaping may be driving out smoking. 

Clarification: in this blog ‘non-e-cig tobacco users’ refers to the youth who use some sort of tobacco product but do not use e-cigs.  This is not the same as the proportion of youth who use tobacco products other than e-cigs – as that quantity includes those who also use e-cigs (i.e. dual- or poly-users). This quantity is of substantial interest but cannot be inferred from the data disclosed.

8. Why does it take so long to get the NYTS data out? 

Fieldwork for NYTS in 2017 was done from 13 Feb-14 Jun 2017, and I assume 2018 would be similar. Surely CDC can get the most relevant data into the public domain in less than five months from completing the survey? The last Eurobarometer 458 survey (PDF) (28 countries, 21 languages) did field work in March 2017 and had the main report out by May 2017. If FDA is going to respond in real time to an emerging phenomenon it needs to do this with timely data giving a full picture.

9. Reconciliation with other data

Earlier in November, Vallone et al* published data on youth ENDS use** from the large regular survey undertaken by the Truth Initiative. The study sample is drawn from the Truth Longitudinal Cohort (TLC), a national, probability-based sample of around 14,000 – covering ages 15-34.  The survey was conducted February to May 2018 – almost wholly overlapping with the NYTS field work. The age range in slightly different – the Truth survey reports 15-17 year olds but the NYTS uses ‘high school’ (14-18 years).

For NYTS 2018 – high school past 30 day e-cigarette use is 20.8%, but in the Truth survey, ENDS use** was just 11% (see table above).  This is a very substantial difference and demands an explanation – and I have yet to hear one. But that  I doubt that the difference in age range would be sufficient to account for it.

What explains the pronounced difference between the Truth data and CDC/FDA data collected at about the same time.

* Vallone DM, Bennett M, Xiao H, Pitzer L, Hair EC. Prevalence and correlates of JUUL use among a national sample of youth and young adults. Tob Control; 2018 Oct 29 [link]

**Current ENDS use defined as use of one or more of the following products in the past 30 days: e-cigarette, e-cigar, e-hookah, vape pipe, vape pen and hookah pen.

10. In conclusion – more data and rigour is necessary to support FDA’s policy interventions

While there is some urgency to understand an emerging phenomenon, this is not a reason for releasing excessively limited and selective data about it.  Quite the contrary – the concern creates an imperative to fully understand what is going on,  and therefore demands release of as much data as possible as early as possible. The general problem is well stated by Villanti et al.  Frequency of youth e-cigarette and tobacco use patterns in the U.S.: Measurement precision is critical to inform public health. Nicotine Tob Res. December 2016 [link]

Our study highlights the complexity of tobacco use patterns and dominance of poly-use in US middle and high school students. Future studies addressing the full public health impact of movement into or out of combustible tobacco use will require longitudinal data with appropriate measures of tobacco and e-cigarette product-specific use (eg, frequency and intensity), as well as adequate sample size and a sufficient number of waves to determine how use of individual products, like little cigars, e-cigarettes, and other innovations in emerging alternative nicotine delivery systems, impact progression into or out of more stable patterns of tobacco use.

And these authors provide clear guidance on reporting tobacco and nicotine use to address these challenges:

Currently, most surveillance studies that have reported on national data in the United States do not typically or completely:

  1. account for the substantial differences in prevalence by frequency of use;
  2. report on all possible patterns of concurrent poly-use;
  3. characterize patterns in the context of historical (ever) use of both tobacco products and e-cigarette products compared to one another and to never users of any products; or
  4. present metrics for total combustible product use, total tobacco use (excluding e-cigarettes) and total tobacco and e-cigarette use

None of this wise advice has been followed in the release by CDC/FDA.

As a minimum, FDA/CDC should release the following without further delay:

  1. Full frequency distribution for e-cigarette use -including daily use
  2. Trend in combustible tobacco use
  3. Smoking / and tobacco use status of e-cigarette users – especially regular and daily users
  4. Clear information on flavour use, covering tobacco, menthol/mint, and other flavours – recognising that users may try several flavours in a month
  5. Use of nicotine-free liquids, nicotine or other psychoactive substances in e-cigarettes if this data is collected

FDA/CDC appear to have chosen exactly and only the data needed to promote their the ‘epidemic’ narrative. At the same time, they have withheld any data that might be used to question it or interpret it with more subtlety.  Americans have been let down by this approach to data and evidence-based policy-making.

Will FDA.CDC take these modest steps towards more complete (less partial and selective) disclosure with an MMWR supplement?

Data summarised

Access Google Sheets spreadsheet here.

Full citation of source

Cullen KA, Ambrose BK, Gentzke AS, Apelberg BJ, Jamal A, King BA. Notes from the Field: Use of Electronic Cigarettes and Any Tobacco Product Among Middle and High School Students — United States, 2011–2018. MMWR Morb Mortal Wkly Rep 2018;67:1276–1277 [link]

Other sources

Download Post as PDF

10 thoughts on “More heat than light – new US statistics on youth vaping provide no basis for FDA policy”

  1. All CDC press releases and MMWR articles since 2012 announcing NYTS data on cigarette and e-cig use by 6th-12th graders grossly exaggerate the very low risks of e-cigs and their usage by teens to lobby for FDA e-cig sales bans to adults, while downplaying the huge decline in cigarette smoking (that has been primarily due to the increased use of e-cigs by teens).

    Although the 2014 NYTS found a 25% decline in past 30 day cigarette smoking (from 8.2% to 6.1%) by 6th-12th graders from 2013, a 35% decrease in daily cigarette smoking (from 2.0% to 1.3%), and that <.01% of never smokers reported using an e-cig on 10+ of the following 30 days, the fear mongering headline of CDC's and FDA's press releases (announcing the new 2014 NYTS data) stated:
    "E-cigarette use triples among middle and high school students in just one year"
    and included the paragraph below that grossly misrepresented the 2014 NYTS findings.

    “In today’s rapidly evolving tobacco marketplace, the surge in youth use of novel products like e-cigarettes forces us to confront the reality that the progress we have made in reducing youth cigarette smoking rates is being threatened,” said Mitch Zeller, J.D., director of FDA’s Center for Tobacco Products. “These staggering increases in such a short time underscore why FDA intends to regulate these additional products to protect public health.”

    That same day, CDC's Tom Frieden held a press conference, where he falsely stated
    “This is another generation being hooked by the tobacco industry. It makes me angry.”
    while the Washington Post reported at
    "Tom Frieden, director of the Centers for Disease Control and Prevention, called the spike in e-cigarette use “shocking.” “It’s a really bad thing, and it is subjecting another generation of our children to an addictive substance,” he said in an interview."

    As long as the US news media continues to repeat (and further sensationalize) fear mongering claims about teen vaping by FDA and CDC as factual (and never challenges or corrects any of CDC's, FDA's or its own claims about teen vaping), the misinformation about vaping will persist and may continue to worsen.

  2. Please note the 2015 – 2017 NYTS question that inquired about flavored OTP included “any other flavors”, so the increase in the use of flavored e-cigs could be due to more youth knowing that all e-cigs are flavored.
    The only two questions about the use of flavored OTP in the 2015-2017 NYTS (that Clive’s 4, 5 and 6 data points were based upon), along with the % of 6th-12th graders who answered them) are below. Also note that students could select multiple answers.

    Which of the following tobacco products that you used in the past 30 days were flavored to taste like menthol(mint), alcohol(wine, cognac), candy, fruit, chocolate or any other flavors? (Select one or more)
    2015 2016 2017
    E-cigs 5.7 6.2 6.6
    Cigars 4.5 3.8
    Chew 2.0 1.9 1.8
    Hookah 4.4 1.8 1.2
    Pipe 0.4 0.6 0.4
    Snus 0.5 0.8 0.7
    Dissolv 0.3 0.4 0.3
    Bidis 0.3 0.4

    What flavors of tobacco products have you used in the past 30 days? (Select one or more)
    Flavors 2016 2017
    Menthol/Mint 4.4 4.2
    Clove/Spice 0.5 0.4
    Fruit 5.5 5.9
    Chocolate 1.2 1.0
    Alcohol 1.5 1.6
    Candy/Deserts 3.7 3.6
    Other Flavor 2.6 2.6
    None 86.2 86.7

  3. Pingback: More heat than light - new US statistics on youth vaping provide no basis for FDA policy - Tattoo Vape

  4. Outrageous that the FDA & Gottlieb vowed to political pressure to “cook the books,” No wonder NOBODY TRUSTS THE FDA!!

  5. Robeto Sussman

    It is very interesting to look at the way the FDA manipulates the numbers and the statistics, but a key question that is not considered is: what are the scientific (not moral nor cultural) basis for the extreme vociferous concerns on adolescent consumption of nicotine?

    To frame correctly this question appropriately, I believe we must clearly and thoroughly distinguish between proper adolescents and pre-adolescents and “children” (an important distinction often overlooked by the FDA and orthodox tobacco control). Concerns for nicotine consumption among 16-16 year olds is not the same as among 5-10 year olds or toddlers (all conflated by the demagogic pointblank usage of terms such as “kids” and “children”).

    As far as I am aware, the health concerns on adolescent consumption of nicotine are based on two claims:

    (1) it damages their brain development,
    (2) is is extremely addictive and would lead to cigarette consumption.

    Claim (1) is based exclusively on experiments with rodents, not on any clinical observations on actual human adolescents. For various reasons (limitations of animal models, lack of protocols relating nicotine exposure in rodents and humans), this is a very shaky claim.

    Claim (2) is based on knowledge about substance dependence from nicotine consumed through cigarettes, not through delivery from e-cigarettes (certainly not for NRT). The corollary that its addictive power will lead to cigarette consumption (gateway) is also questionable, as shown by decrease of cigarette smoking prevalence among teenagers observed in various comprehensive surveys (NYTS, MTF and UK surveys).

    Besides the issue of dependence, epidemiology on snus usage and NRT’s does not reveal significant health damage from smokeless nicotine consumption.

    Therefore, the real scientific basis that justify extreme concern on adolescent (not children or pre-adolescent) nicotine consumption are very weak. In the absence of real health claims, we must conclude that this extreme concern is based on moral reasons (purity of youth, absence of “vice”) or cultural reasons: adolescent consumption of caffeine or soft drink or high carbohydrate sweets in moderation (even if all can be addictive)are socially acceptable, nicotine consumption (even if low risk through vaping or snus) is unacceptable.

    In other words: we are witnessing a cultural phenomenon when Scott Gottlieb, the FDA, CDC and orthodox Tobacco Controllers do not become scandalized when Starbucks serves a high caffeine expresso to a 16 year old, yet scream, bounce and decree national emergency because of a “vaping epidemic” when teens explore and consume nicotine as they explore and consume caffeine. This has little to do with concerns about adolescent health, rather is concern that adolescents defy their cultural distaste of nicotine.

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  7. Amelia Howard

    Clive, this is an excellent post. Thank you for summarizing all of this.

    I had not noticed the rather large inconsistency between the Vallone et al. study and the NYTS. Interesting catch. I have some thoughts on this (apologies in advance if this point has been made by you or anyone else and I’ve simply missed it).

    Looking at the Vallone study, it seems (at least from what they report) that the TLC survey used a “check all that apply” format unlike the NYTS which has measured past 30 day vaping with a forced choice format since 2014 (?). Delnevo et al.* looked at differences in prevalence rates with the two types of questions and found “check all that apply” generates consistently lower prevalence rates than forced choice.

    So the truth survey might be underestimating because of how they asked their question. It would seem that this plus the removal of 18 year olds from the other “high school ages” (which you mention) may be the culprit for a significant amount of the variation.

    *I’m not sure if the study is published anywhere. But it was a poster at SRNT 2016. See abstract on p. 239 here:

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