The letter argues that any benefits are likely to be heavily outweighed by unintended consequences through additional smoking, illicit trade and risky workarounds. I highlight a significant flaw in the original 2021 analysis supporting the flavour ban policy. The analysis assumed a gateway effect from vaping to smoking and that reductions in vaping would also reduce smoking. The reverse is more likely.

Response to a Danish proposal to limit nicotine in pouches to 9mg per pouch. I argue this is too low to compete with cigarettes and likely to lead to unintended consequences.

A nicotine limit of around 20 milligrams per pouch should be set to start with and lowered only if a market survey shows harmful unintended consequences are likely to be negligible or minor and acceptable. In is not inherently more cautious to set a lower limit.

Banning e-cigarettes does not eliminate the product from the country; it shows irresponsibility on the part of the government.

Why is there a demand for nicotine? The demand derives from a simple proposition: For some people, nicotine use makes them feel or function better. Looking out to 2040, we should see the demand for nicotine as robust and resilient. The demand for any particular way of taking it is much more fluid.