How would a strategy consultant approach tobacco harm reduction

September 2022: Global
Magazine Article

Tobacco Reporter: How to save 100 million lives

Innovation and creative destruction in the evolving tobacco market will render cigarettes obsolete and end the burden of smoking-related disease—if we let it.

I adopt the perspective of a strategy consultant to discuss how innovation in non-combustible technologies will be the fastest and most acceptable way to address the burden of smoking-related diseases.

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