Estonia proposes to stiffen regulation of nicotine pouches

I responded to the Government of Estonia’s proposals to tighten restrictions on nicotine pouches. The proposed limits (4mg per gram of filler) would exclude 99% of the existing nicotine market. The result would be more smoking, more illicit trade, and risky workarounds.

Government proposals:

My response is available here: Comment on proposed amendments to the Tobacco Act and the State Fees Act – JDM/26-0826

The graphic is very useful data from Haypp Group, the online retailer, showing what proportion of the market would be excluded by nicotine strength regulations set at any given level. Note that this graphic uses nicotine mass per pouch, not per gram of filler – the basis of Estonia’s proposals.

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