Health Canada consults on the really dumb idea of making vaping a less appealing alternative to smoking

Health Canada is trying to ban almost all vaping liquid flavours. This is on top of measures to limit nicotine […]

Health Canada is trying to ban almost all vaping liquid flavours. This is on top of measures to limit nicotine strengths and marketing. It is the nearest they can get to a prohibition without actually having to prohibit the most promising low-risk rival to cigarettes. The likely effects are obvious: more smoking. But in a bizarre twisting of reality and evidence, Health Canada finds that making vaping less attractive relative to smoking will… um … reduce smoking. And that’s how it justifies the measure.  We respond with a counter-analysis.

The Health Canada package rests on four documents, the latter two be unpublished but “available on request” from Health Canada.

  • Health Canada, Consultation: Proposed vaping products’ flavour regulations and order, June 2021 [link]
  • Health Canada,  Regulatory Impact Analysis Statement, June 19, 2021. [link]
  • Health Canada, Tobacco Control Directorate / Cannabis Cost-Benefit Analysis Team,  Cost-Benefit Analysis,  June 2021 [access]
  • Industrial Economic Incorporated, Elicitation of Expert Judgements on the Behavioural Impacts of a Nicotine Standard. A report for Tobacco Products Regulatory Office, Health Canada, March 2017. [access].

The response from me, David Abrams, Ray Niaura and David Sweanor is summarised below in the cover letter to Health Canada, and the full submission (17 pages) is available in PDF form here: The case against banning flavoured e-liquids in Canada

The covering email and summary is below.

Manager, Vaping Products Regulations Division
Tobacco Products Regulatory Office
Tobacco Control Directorate
CSCB, Health Canada
0301A-150 Tunney’s Pasture Driveway
Ottawa, ON K1A 0K9
Email: [email protected]

Dear sir or madam

Thank you for the opportunity to provide a response to the consultation on Health Canada’s proposal to ban e-cigarette flavours. Our response is attached as a PDF. The summary is as below:

Health Canada’s case for banning vaping flavours as described in the memorandum supporting the measure is wholly inadequate, and the measure should not proceed on this basis. A realistic evidence-based appraisal would show the measure to be both economically damaging and detrimental to public health. The critical weaknesses are set out in the six sections of this submission and summarised here:

  • Section 1. The objective, reducing youth vaping, is ill-conceived. This would be a poor objective if it meant more smoking among young people, fewer adults switching to vaping, and more adults relapsing to smoking. All of these consequences are likely. The objective should be to reduce harms, not just to modify one behaviour in a mix of tobacco and substance use behaviours.
  • Section 2. The analysis ignores likely unintended consequences arising from a flavour ban, making the naïve assumption that young people will respond to a flavour ban by doing nothing or something virtuous instead of vaping. However, there is a wide range of possible harmful responses to a vape flavour ban, including smoking, other substance use, black market access and participation, home mixing, and various workarounds. These do not feature in the justification.
  • Section 3. The justification is based on a flawed understanding of the causes of teenage vaping and a greatly overstated role for flavours. Vaping, like smoking, is not primarily driven by product features like flavours. It arises from deeper causes – genetics, mental health, parental influence, community environment etc. Leaving the deeper causes intact while modifying a superficial influence will just cause a shuffling in the mix of risk behaviours.
  • Section 4. The analysis understates or ignores the significant role that vaping and vaping flavours play in smoking cessation and displacement backed by evidence from multiple sources: clinical trials, observational studies, population data trends, market data and stock analyst insights, economic analyses and natural experiments, and thousands of user testimonies.
  • Section 5. Health Canada has not developed the chain of reasoning necessary to show a flavours ban would have an overall positive effect. It would need to go show the flavour ban would positively affect vaping use and uptake, not lead to more adolescent smoking, and would not have adverse effects on adult tobacco use behaviours. This failure is most overt in the cost-benefit analysis.
  • Section 6. The cost-benefit analysis on which the justification rests is fundamentally flawed. It is built on a false ‘gateway’ assumption that teenage vaping leads to adult smoking and that the impact of a vaping flavour ban will reduce future smoking. There is no basis for claiming a gateway effect, and an alternative “common liability” explanation for the data is far more credible. Over 93 percent of the public health benefits shown in the cost-benefit analysis break-even case relate to avoided smoking-related impacts. Yet, the evidence suggests vaping is a substitute for smoking and is more likely to divert adolescents from smoking. Under closer examination, the case falls apart.

We hope our contribution is useful in reversing this ill-conceived proposal.

Yours sincerely,

David B Abrams, PhD
Professor of Social and Behavioral Sciences
School of Global Public Health
New York University
United States

Clive Bates, MA, MSc
Director, Counterfactual Consulting Limited
Former Director (1997-2003)
Action on Smoking and Health (UK)
United Kingdom

Raymond S. Niaura, PhD
Interim Chair, Department of Epidemiology
Professor of Social and Behavioral Sciences
School of Global Public Health
New York University
United States

David T. Sweanor, JD
Chair of the Advisory Board
Centre for Health Law, Policy & Ethics,
Adjunct Professor, Faculty of Law,
University of Ottawa

Comments welcome…

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1 thought on “Health Canada consults on the really dumb idea of making vaping a less appealing alternative to smoking”

  1. At least Health Canada did some actual research there to touch on pros and cons. Even if most of the studies on flavour attraction are concluded into conjectures. They even realized midway in that it’s mostly about aroma descriptors, and that teens correctly assume that fruit aromas are slightly less toxic than artificial tobacco flavours.

    And I think that’s still the main presumption behind such flavour bans. Regulators don’t realize that ATFs only coarsely resemble smoking/cigarettes (even with oak or tobacco plant extracts). Which is why they carry a dual-use / smoking relapse danger, and an actual on-ramp risk for youths (in particular even from experimental use). The label alone won’t provide much deterrent. And presumably HC wouldn’t want them just called RY4/RY8. (Nevermind the “sensory attributes standards” eventually prohibiting even those.)

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