
E-cigarettes represent an amazing market-based, user-driven public health insurgency. From nowhere to €500m in Europe, the market is growing rapidly and already almost equals the market for NRT, according to the European Commission’s consultants (see chart and Matrix report p21). Without anyone in the professional public health field doing anything and without spending any public money, smokers have been quitting, switching and cutting down using e-cigarettes. Enter the regulators… Continue reading “Medicines regulation for e-cigarettes – when caution can kill”