FDA has authorised 22nd Century to claim a reduced nicotine cigarette is a reduced risk product. This will spread confusion and divert smokers from better choices.
In one of its most ill-judged moves to date, the US Food and Drug Administration has today granted 22nd Century Group the right to market its VLN King and VLN Menthol King combusted, filtered cigarettes as modified risk tobacco products.
It has done this because these products are reduced in nicotine and, FDA concludes, anyone who is willing to smoke them will experience lower exposures to nicotine. But we have known for a long time that “people smoke for the nicotine but die from the tar” (Mike Russell). This is a product that reduces the nicotine but keeps the tar. What could possibly go wrong?
I did a Twitter chat with the Campaign for Safer Alternatives on the typical objections raised to tobacco harm reduction. For those interested in the responses but who missed the live chat or got as confused as I did in trying to follow threaded answers, here is the chat as it unfolded over 15 questions with everything in the right order.
Though short, it is basically right and sufficient: no-one is trying to live forever; everyone is trying to enjoy the life they have; some people like the drug nicotine or don’t want to quit enough to stop using it; smokers die earlier because of smoke; vaping avoids the smoke problem and does not appear to create new material problems; so it follows that vaping should not be illegal. In fact, it should be encouraged. It really is that simple.
The dissenting reports prompt me to raise the issue of simplicity versus sophistry in the debate over tobacco harm reduction. This has bugged me for years. Vaping and tobacco harm reduction is basically simple. The arguments raised against it by anti-vaping opponents are laden with sophistry.
This blog looks at ten forms of sophistry used by anti-vaping activists to fabricate and fuel faux controversy. It is longer than I would like, but the subject is far from exhausted. Please dip in.
Tobacco control activists and academics are gathering in Cape Town for the World Conference on Tobacco or Health 2018 (#WCTOH2018). High on the agenda is the role of the tobacco industry and how to fight it (e.g. see this session:”Breaking Big Tobacco’s Grip“).
In a guest posting below, David Sweanor provides an alternative perspective they are unlikely to hear discussed much at their conference.