I’ve written and presented many times on the utter mess the EU Tobacco Products Directive (TPD 2014/40/EU) has made of regulating low-risk alternatives to smoking: notably Article 20 that regulates e-cigarettes and Article 17 that bans snus.
EU legislation is especially ill-suited to regulating new disruptive and controversial technologies that regulators don’t understand – see my discussion of regulating disruptive technology. Directives are produced by a kind of committee pinball game that reflect prejudices, esoteric beliefs and haggling of people with little knowledge of what they are dealing with and no accountability for the outcome or damage done. But once agreed, they are really hard to reverse or amend, and they are a good reason to do only what is necessary at European level.
Here’re the escape routes I can think of. Continue reading “Escaping the EU directive on e-cigarettes”