An excellent new publication from the Prime Minister’s Strategy Unit, Achieving culture change: a policy framework. It’s open for discussion until 31 August and will be finalised once they have had views in. It’s an important area because many policy objectives depend on influencing, or are thwarted by, deep-seated attitudes and entrenched behaviours… environment, skills and employability, anti-social behaviour, and public health to name a few.
This develops work on ‘behaviour change’ (see my posting on soft paternalism for a discussion) to reflect the idea that behaviour is embedded in culture: a stock of attitudes and beliefs – and that behaviour is conditioned by culture, but that changed behavioural norms are eventually consolidated into culture (see graphic from report). If that sounds either obscure or so obvious it isn’t worth stating, I think it is worth having a read of the report – it’s an excellent synthesis of the knowledge and experience in this area with some good analytical tools…
I attended the launch of this report and was asked to give some remarks in response. My six main points were as follows: Continue reading “Achieving culture change”